Table 1: Current innovations that are digitally dissrupting the Malawi healthcare industry and their impact on customer expectations and value [data summarized from Malawi Digital Health Dashboard available at http://healthenabled.org]

Area of Innovation	Technology	Implementing organization	Customer expectations and innovation impact on customer value
Data  management	Mobile Apps and Monitoring Platform: eg CStock	Malawi Government, Ministry of Health	Improved availability of drugs  in public facilities due to improved monitoring and control
	electronic Health Information Management Systems (HIMS): eg the mobile District Health System  (DHSMobile)	Malawi Government	Improved health data quality; integrity, timeliness, security, accuracy
Service delivery: Treatment and patient support health education and awareness	mHealth/Mobile Apps: On both feature and smart phones used to remind women and girls to take contraceptives	Village Reach, Mamaye	Increased personalization,  Increased adherence to drugs
Insurance	USSD: For subscribing to and managing insurance services on mobile  phones	Micro Insurer (Malawi and Zambia) in partnership with telecommunication companies eg TNM and Airtel	More affordable and easy subscription to health insurance